FMG is the creative engine behind Fitfo Labs

A full-service management and media group built for artists with vision.

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We specialize in five core pillars:

Management

By working closely with select artists, we help hone in on their sound — and push it to its highest potential. We develop rollout strategies, build real brand identity, and create structure around the creative. Management artists get priority access to our space, studio time, content support, and touring opportunities. → Inquire about management

Management

By working closely with select artists, we help hone in on their sound — and push it to its highest potential. We develop rollout strategies, build real brand identity, and create structure around the creative. Management artists get priority access to our space, studio time, content support, and touring opportunities. → Inquire about management

Management

By working closely with select artists, we help hone in on their sound — and push it to its highest potential. We develop rollout strategies, build real brand identity, and create structure around the creative. Management artists get priority access to our space, studio time, content support, and touring opportunities. → Inquire about management

Marketing

We help artists master the other half — digital strategy, social content, funnels, ads, and growth. From Spotify Marquee to Instagram Reels to YouTube rollouts, we teach you the tools — not just run them. Our campaigns convert. Our artists grow. → Schedule a brainstorm

Marketing

We help artists master the other half — digital strategy, social content, funnels, ads, and growth. From Spotify Marquee to Instagram Reels to YouTube rollouts, we teach you the tools — not just run them. Our campaigns convert. Our artists grow. → Schedule a brainstorm

Marketing

We help artists master the other half — digital strategy, social content, funnels, ads, and growth. From Spotify Marquee to Instagram Reels to YouTube rollouts, we teach you the tools — not just run them. Our campaigns convert. Our artists grow. → Schedule a brainstorm

Media

We handle media with intention — from quick-turn edits to full-scale productions. Whether it’s a music video, branded campaign, podcast, lyric video, visualizer, cover shoot, or promo series, we lock in the right creative team to match your vision. Our extended network of directors, editors, and creators is versatile across styles, budgets, and scope — from organic social content to cinematic rollouts. → View recent work

Media

We handle media with intention — from quick-turn edits to full-scale productions. Whether it’s a music video, branded campaign, podcast, lyric video, visualizer, cover shoot, or promo series, we lock in the right creative team to match your vision. Our extended network of directors, editors, and creators is versatile across styles, budgets, and scope — from organic social content to cinematic rollouts. → View recent work

Media

We handle media with intention — from quick-turn edits to full-scale productions. Whether it’s a music video, branded campaign, podcast, lyric video, visualizer, cover shoot, or promo series, we lock in the right creative team to match your vision. Our extended network of directors, editors, and creators is versatile across styles, budgets, and scope — from organic social content to cinematic rollouts. → View recent work

Music

This is where it all started FMG is home to Grammy-nominated producers, songwriters, and musicians across genres. Whether you need a beat, a writing session, or a live band — we assemble the right team. Plus, our in-house studios and rehearsal space are always within reach. → Book time or request a tour

Music

This is where it all started FMG is home to Grammy-nominated producers, songwriters, and musicians across genres. Whether you need a beat, a writing session, or a live band — we assemble the right team. Plus, our in-house studios and rehearsal space are always within reach. → Book time or request a tour

Music

This is where it all started FMG is home to Grammy-nominated producers, songwriters, and musicians across genres. Whether you need a beat, a writing session, or a live band — we assemble the right team. Plus, our in-house studios and rehearsal space are always within reach. → Book time or request a tour

Merch

We started with merch — it was our first creative outlet, and it’s still one we love. Before the studios and shows, we were printing tees and building brands by hand. Now, we work with one of Atlanta’s best-kept secrets — a master screen printer with 20+ years of experience and a no-excuses mindset. No design too wild. No idea too custom. If you can dream it, we can print it. → Start a project

Merch

We started with merch — it was our first creative outlet, and it’s still one we love. Before the studios and shows, we were printing tees and building brands by hand. Now, we work with one of Atlanta’s best-kept secrets — a master screen printer with 20+ years of experience and a no-excuses mindset. No design too wild. No idea too custom. If you can dream it, we can print it. → Start a project

Merch

We started with merch — it was our first creative outlet, and it’s still one we love. Before the studios and shows, we were printing tees and building brands by hand. Now, we work with one of Atlanta’s best-kept secrets — a master screen printer with 20+ years of experience and a no-excuses mindset. No design too wild. No idea too custom. If you can dream it, we can print it. → Start a project

DJ playing in a club
DJ playing in a club
DJ playing in a club

FMG is the for-profit arm of the Fitfo ecosystem.

We invest in artists. We build platforms. We create leverage. We help craft classics — and build movements. Because real art doesn’t just speak. It moves the world. Welcome to FMG.

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TESTIMONIALS

Upcoming events

July 22, 2025

Tillman Project Release

Tillman is releasing his most powerful project yet — Who Killed Tilly. This heartfelt album dives deep into the battles he’s been facing with MD and SMA, turning pain into poetry and struggle into sound. Out of everything he’s been carrying, he’s created something timeless — raw, honest, and undeniably beautiful. We’re all behind it. This is Tillman’s best work to date. Oh — and it drops on his birthday. Happy Birthday, Tilly. July 22nd. Let’s celebrate the life, the art, and the journey.

See details

August 16, 2024

Pinky's Poetry Nite: Unfiltered Thoughts

Pinky's Poetry Night at the Lab: Unfiltered Thoughts is an intimate night of spoken word, where 6 poets take turns stepping on stage at Fitfo Labs—speaking their talk and opening their souls to the world. Backed by a live band, each poet has up to 10 minutes to share their truth, no filter. The theme Unfiltered Thoughts is inspired by the fear so many of us have to be vulnerable. That fear dies at this event. This is a space where raw emotions and intrusive thoughts can be released without judgment. A night where vulnerability, compassion, and connection come together—and healing happens through honesty. We’ll kick off the night with refreshments and a few fun mental icebreaker games to get the creative juices flowing.

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AIDAN

September 13, 2025

ANITE IN THE LAB

After four unforgettable nights, it’s official — the next Nite in the Lab is set. What started as an experiment has become something real. A room full of artists. A bucket full of names. No politics — just raw talent, pulled at random to perform in front of a live, intimate audience. After each set, artists sit down for an honest interview with a panel of respected producers and creatives — no fluff, just real conversation. At the end of the night, the audience votes. One artist earns “Artist of the Night” and with it — a featured Lab Session Concert filmed live with full production. We film it, sure. But trust us — you gotta be in the room. There’s a magic in the air that just doesn’t translate through a screen. We laugh, we cry, we wild out — and somehow, we all leave better. See you at the Lab.

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July 22, 2025

Tillman Project Release

Tillman is releasing his most powerful project yet — Who Killed Tilly. This heartfelt album dives deep into the battles he’s been facing with MD and SMA, turning pain into poetry and struggle into sound. Out of everything he’s been carrying, he’s created something timeless — raw, honest, and undeniably beautiful. We’re all behind it. This is Tillman’s best work to date. Oh — and it drops on his birthday. Happy Birthday, Tilly. July 22nd. Let’s celebrate the life, the art, and the journey.

See details

August 16, 2024

Pinky's Poetry Nite: Unfiltered Thoughts

Pinky's Poetry Night at the Lab: Unfiltered Thoughts is an intimate night of spoken word, where 6 poets take turns stepping on stage at Fitfo Labs—speaking their talk and opening their souls to the world. Backed by a live band, each poet has up to 10 minutes to share their truth, no filter. The theme Unfiltered Thoughts is inspired by the fear so many of us have to be vulnerable. That fear dies at this event. This is a space where raw emotions and intrusive thoughts can be released without judgment. A night where vulnerability, compassion, and connection come together—and healing happens through honesty. We’ll kick off the night with refreshments and a few fun mental icebreaker games to get the creative juices flowing.

See details

July 22, 2025

Tillman Project Release

Tillman is releasing his most powerful project yet — Who Killed Tilly. This heartfelt album dives deep into the battles he’s been facing with MD and SMA, turning pain into poetry and struggle into sound. Out of everything he’s been carrying, he’s created something timeless — raw, honest, and undeniably beautiful. We’re all behind it. This is Tillman’s best work to date. Oh — and it drops on his birthday. Happy Birthday, Tilly. July 22nd. Let’s celebrate the life, the art, and the journey.

See details

August 16, 2024

Pinky's Poetry Nite: Unfiltered Thoughts

Pinky's Poetry Night at the Lab: Unfiltered Thoughts is an intimate night of spoken word, where 6 poets take turns stepping on stage at Fitfo Labs—speaking their talk and opening their souls to the world. Backed by a live band, each poet has up to 10 minutes to share their truth, no filter. The theme Unfiltered Thoughts is inspired by the fear so many of us have to be vulnerable. That fear dies at this event. This is a space where raw emotions and intrusive thoughts can be released without judgment. A night where vulnerability, compassion, and connection come together—and healing happens through honesty. We’ll kick off the night with refreshments and a few fun mental icebreaker games to get the creative juices flowing.

See details

All events

  • Creativity deserves results

    FMG

Let’s get in touch

Feel free to both ask questions and send business inquries.

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